“Mighty Drives with Minimal Force.”The history of our
With a concept of “lightness” that maximizes the power that golfers possess, the club was sold at two different weights.
AXEL-I was the lightest in the world at that time, at 260 g.
1987 AXEL CERAMIC I
It used metal material that was only used in expensive models.
It became popular as a lightweight metal club that anyone could swing.
1989 AXEL PRO Ⅱ
1990 AXEL OF
1991 AXEL GOLD
1992 AXEL PRO METAL
1993 AXEL BP-1
Tsuruya's first titanium driver.
It was lightweight, easy to swing through, and became a massive hit thanks to the low cost achieved by integrated manufacturing and sales.
1995 AXEL GOLD TITAN
AXEL-II FORGED TITAN
It used high-strength SP-700 titanium. A further weight reduction was achieved.
In addition, the integrated forging of the face and neck gave an excellent feeling of impact.
Achieved an ultra-light weight of 243 g through the integral molding of the thin face and body.
AXEL FORGED β
AXEL-I, II and III were integrated into one model. This made it possible to choose from three different levels of lightness.
The unified theory of deflection curves was also used to make easy golfing possible by stabilizing the swing.
2003 AXEL ID-360
2004 AXEL CARBON
AXEL DUAL IMPACT
A new theory to control head vibration at the moment of impact was quickly introduced.
This transferred the energy of the head to the ball to the maximum extent, making it possible to increase the carrying distance.
2007 AXEL DUAL IMPACT M2
2009 AXEL DUAL IMPACT Z
2010 AXEL TOUR
A high quality highly elastic shaft was used throughout the entire length.
Coupled with the dual impact theory, it allowed golfers to bring out the full potential of the carrying distance they could achieve.
2012 AXEL BL
The innovative “core” theory on core energy was adopted.
This produced the heretofore unimaginable world's first club to allow the golfer to hit with the true core of the entire club.
2014 AXEL BL2
2015 AXEL ZX
2017 AXEL ZR
Equipped with flexural carbon that allowed every number club to make the ball fly.
The dual impact theory and the super highly elastic shaft allowed the ball to fly without losing distance.
2021 AXEL VF
The first driver with a full carbon face from a Japanese manufacturer.
This is the only club with made-in-Japan quality in the industry, that allows the ball to fly without turning, and which has taken 5 years to develop.